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Things I do
Discovery
Research. Planning & running workshops. Ethnographic, contextual, heuristics and longitudinal studies.
Requirements & Design
Transitioning from sketches to static & interactive wireframes & prototypes, which are validated & iterated.
Requirements validation
Validation of research at every touch point, technically & operationally for efficient communication and prioritisation.
Optimisation
A-B & Multi variant testing to enhance post release metrics.
Omni channel surveys and verbatim capture.
Coding & development
I have a strong appreciation for waterfall & agile methodologies, scrum & Lean but I DO NOT code.
Holistic approach
Where appropriate, I always look to
design for ecosystems, not just devices.
People & teams
I have built teams and functions from scratch, perm and contract.
Managing operational & pastoral.
Operational Culture
I create working cultures where people want to be.
Spaces that enable confident expression & shared thinking.
Things I've done
Who I've worked with
Client & agency side.





















