The brief was straightforward.
The reality was something else.

Building design capability inside a complex global organisation means navigating competing priorities, deeply embedded ways of working, and the kind of institutional inertia that defeats most attempts at change before they begin. Read the overview.

If you want to find out more about how AI is making it sharper, complete the short form below, which will help me to understand how best to share this, and for whom.

Many design functions have been consolidated or absorbed. If you are leading a leaner team and need it to punch above its weight, this is for you. The conversation covers how design stays embedded in strategy and delivery when the headcount shrinks and how AI is making it possible to do more with less without losing quality or credibility.